What is Good&Co’s Proprietary Psychometric Algorithm?

Good&Co’s PPA is a bespoke psychometric assessment tool steeped in over 20 years of research into career and individual differences, literature, and based on psychobiological frameworks of personality, rooted in neuroscience and behavioral genetics.

It is based on an underlying personality model which includes the key traits of the ‘Big 5’, and three additional factors: emotional intelligence, ambition, and leadership. The traits are measured using a statistically validated psychometric assessment, custom-developed for assessing personality in the context of organizational culture.

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